New City Hospital
Client
New City Hospital
Year
2023
New City Hospital faced a branding challenge due to name confusion with another hospital, "City Hospital," which had a poor reputation. To prevent this from affecting patient trust, we rebranded the hospital as NCH, shifting the focus to a distinct abbreviation while maintaining its identity. The redesign featured a modern, professional logo that emphasized trust and excellence, along with a cohesive brand system applied across all touchpoints. This strategic change not only eliminated confusion but also strengthened NCH’s independent identity, ensuring it stood out as a trusted healthcare provider.
New City Hospital faced a branding challenge due to name confusion with another hospital, "City Hospital," which had a poor reputation. To prevent this from affecting patient trust, we rebranded the hospital as NCH, shifting the focus to a distinct abbreviation while maintaining its identity. The redesign featured a modern, professional logo that emphasized trust and excellence, along with a cohesive brand system applied across all touchpoints. This strategic change not only eliminated confusion but also strengthened NCH’s independent identity, ensuring it stood out as a trusted healthcare provider.
