Kosmedix Brand Identity
ABOUT THE CLIENT
Kosmedix is Aesthetic Care and Unisex Saloon that offers services like Hair Transplantation, Clinical Cosmetology and Beauty Care.
It provides the most advanced skin and beauty care under the supervision of specialist doctors and experienced clinicians. It’s all about restoring your natural beauty with the latest innovations in medical science from the world leaders in the field.
To craft a visual identity that projected Kosmedix as a ‘Bold, Sharp, Friendly And Timeless’ brand.
Kosmedix came to us with the desire to revamp its brand identity. The goal was to create a complete brand identity system for Kosmedix that captured the essence of the brand. The key element here was the logo — the most important visual asset of the brand, embodying resourcefulness and simplicity, projecting a ‘Bold, Sharp, Friendly And Timeless’ brand.
We had to craft the logo and the brand identity system as a representation of their end-to-end aesthetic care solutions for women and men. The intention was to:
• Maintain authenticity and build brand equity;
• Leverage the scale of their system across all mediums;
• Provide more consistency and quality; and
• Facilitate increased system productivity
THE ALT-ER SOLUTION
As with any project, the process started off with sketching. Rough concepts that came to mind were documented, both on paper and digitally. After a lot of exploration on messy artboards in Adobe Illustrator, a few selected variants were presented to the team. Upon their feedback and a couple more revisions, a strong and refined concept was proposed. This made the cut and is now the current logo.