How Targeted Strategies Transformed Lead Quality for Mukund Kailash, A Luxurious Real Estate Project.
Client Overview
Mukund Kailash is a luxury residential project in Mangalore designed for buyers seeking exclusivity and comfort. With 2 BHK apartments starting at ₹77 lakhs, along with 3 BHK and 4 BHK duplexes, it offers a sophisticated living experience. Located in Kottara, one of Mangalore’s prime areas, it brings together modern architecture, world-class amenities, and a serene environment—perfect for those who want the best of both worlds.
The Challenges We Faced
Despite significant marketing efforts, Mukund Kailash encountered challenges in attracting the right buyers.
- A high volume of unqualified leads
- Low conversion rates
- Extended sales cycles due to mismatched inquiries
Many leads generated through initial campaigns did not align with the target buyer profile, specifically in terms of financial capability and purchase intent. This resulted in inefficiencies in the sales process and a need for a more refined strategy to engage serious, high-net-worth buyers.
The Strategy We Adopted
To address these challenges, we implemented a precision-targeted marketing approach to ensure outreach to the right audience.
- Targeting Affluent Buyers: We refined audience segmentation to focus on individuals with a demonstrated interest in luxury real estate, premium investments, and high-end lifestyle products.
- Expanding to Tier 1 Cities: We identified potential buyers in major metropolitan areas with professional or familial ties to Mangalore—appealing to those seeking premium residential investments in their hometown.
- Optimized Messaging & Positioning: We aligned our communication strategy to highlight Mukund Kailash’s unique value proposition, ensuring engagement with buyers who resonate with its exclusivity and lifestyle appeal.
The Results We Drove!
Through strategic targeting and messaging refinement, we significantly enhanced lead quality and conversion potential. After thorough planning and strategy, our campaigns generated:
- High-intent leads i.e. Genuine buyers actively considering a luxury property investment
- Higher conversion rates by engaging the right audience
- Improved marketing efficiency, reducing lead wastage and optimizing ad spend
Performance Metrics
Date Range: 01-01-2025 to 28-02-2025
- Impressions:1,215,288
- Reach: 264,337
- Amount spent: Rs.120,456.22
- Clicks: 12,888
- Leads: 200 Leads
- Potential leads: 82 Leads
- Cost Per Lead: Rs. 602.28/-
- Cost Per Click: Rs. 9.35/-
Our Top Creatives
Our Key Learnings
By taking a highly targeted approach, we made sure that Mukund Kailash’s marketing strategy aligned perfectly with its luxury positioning. This helped us engage with qualified buyers who met the financial criteria. The key takeaway? Sharp targeting, the right messaging, and strategic execution can make all the difference, bringing in high-quality leads and delivering the intended results