Alter’s Perception
Effects of COVID-19 on the Digital Marketing Industry
Most industries took a major hit during the COVID-19 pandemic. Likewise, the digital marketing industry too could not escape its effects. When big businesses took a hit due to massive fluctuations in the market, they looked to cut their expenses and run the show...
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Marketing Strategies During The COVID-19 Pandemic
The world is facing a crisis that is unlike anything most of us have seen in our lifetimes. Most businesses are struggling to stay operational and many are facing a lot of uncertainties in terms of jobs, consumption, demand and supply. And the worst part is that we do...
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Making a Digital Marketing Strategy For The Real Estate Industry
The real estate industry in India has evolved over time. Like in every other industry today, this industry’s organizations and properties also need an online presence. Thus, one thing that has surely revolutionised the sector, is digital marketing - and it can very...
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How To Manage Office Work More Efficiently – 9 Ways To Be More Productive
We all have bad days when we have a lot of work but don’t feel very productive. Sometimes it still feels like there is a lot of work, but you don't know what to start with. And other times, you become an octopus and feel like you are doing a lot of work but there is...
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Digital Marketing For FMCG Brands : 6 Tips To Build A Million-Dollar Business In 2021
Yes, we are in a time where the entire country and the world is going through a very difficult time with the covid-19 pandemic. People are unable to reach the retail stores and business outlets to pick up their favorite products for their daily needs. Do you agree...
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Landing Page Optimisation. 9 Magic Tips To INCREASE Conversion Rates
Are you trying to run paid media ads, targeted to capture more leads online? Are you putting in a lot of effort, time, and money but are getting no significant results? Then you are at the right place. We will guide you through some of the most simple practices which...
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Why is local SEO important for your business?
Process of optimising your online presence to reach more searchers from your locale is nothing but Local SEO. Website / online presence improvement is the way toward becoming the quality and amount of site traffic by expanding...
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Google Keen: Is this Google’s version of Pinterest?
Have you noticed how we spend so much time on our phones, mindlessly browsing different feeds, images & platforms? Instead of this, how great would it be if we spent that time maybe on learning something that truly interests us or a skill that we really want to...
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‘Food Order’ Sticker to support small businesses is now in India!
Instagram recently announced that it would be releasing a new sticker called ‘Food Order’ to help support small businesses in the food industry. The sticker will help the restaurant keep in touch with their customers & bring more people to support their business....
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What lines should not be crossed in a casual work set up?
Gone are the days where work was just a nine to five job. Gone are the days when a suit and tie was appropriate office attire. Gone are the days where one had to achieve work-life balance. This is the era of work-life integration, wearing jeans and t-shirts to office...
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