Alter’s Perception

Why is local SEO important for your business?
Process of optimising your online presence to reach more searchers from your locale is nothing but Local SEO. Website / online presence improvement is the way toward becoming the quality and amount of site traffic by expanding...
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Google Keen: Is this Google’s version of Pinterest?
Have you noticed how we spend so much time on our phones, mindlessly browsing different feeds, images & platforms? Instead of this, how great would it be if we spent that time maybe on learning something that truly interests us or a skill that we really want to...
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‘Food Order’ Sticker to support small businesses is now in India!
Instagram recently announced that it would be releasing a new sticker called ‘Food Order’ to help support small businesses in the food industry. The sticker will help the restaurant keep in touch with their customers & bring more people to support their business....
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What lines should not be crossed in a casual work set up?
Gone are the days where work was just a nine to five job. Gone are the days when a suit and tie was appropriate office attire. Gone are the days where one had to achieve work-life balance. This is the era of work-life integration, wearing jeans and t-shirts to office...
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Improve Facebook Ad CTR and pay less per Click
Hi, I'm prajwal today i will teach you how to improve your Facebook Ad click-through rate Introduction There are two options you have when you are buying Facebook Ads, its either you pay per impression or you pay per click. Most people prefer to pay per click because,...
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Managing your Social Media pages through Facebook Creator Studio
Managing and maintain your multiple Facebook pages was a difficult task with multiple actions and engagement from users across different business pages and different target groups. It will be very difficult to maintain and manage the posts across the platforms....
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3 Go-To Places To Check If Your PPC Ads Are Not Working
We started running PPC ads by doing a lot of mistakes and burnt our hand by these mistakes. It is very important to understand a pattern of common mistake due to which our ads were not performing the way they were supposed to perform. This article gives you an...
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How to visualize content for social media
Have you always wondered if there is a sure way of creating content for social media that people would wait to share? Yes. There is. Is there a way to stand out from the tsunami of content that people consume on a daily basis? Yes. There is. It all boils down to two...
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Why Creative People Need To Be Inside a Box
If you are a writer, content creator, designer or even a strategist, there is one thing that boils your blood boil more than anything else. Hearing, “Think outside the box” the over - used, cliché every single person in the creative field has heard. What's so special...
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Social Media Optimization – to do or not do!
Social media is a place for people to engage, have fun and to learn something new. Building a relationship between the brand and the audience is an important aspect on social media. It is necessary to maintain a personal touch with your audience. As a social media...
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