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There are 38,00,000 users searching for something or the other on Google every minute. To break it down further, there are at least 7,00,000 users searching for lawyers on the Internet.

Since lawyers can’t go about pasting advertisements anywhere, how would you, as a lawyer let people discover you? How will you let the public know about your work and your specializations?

If you are a lawyer, you’ll most likely find yourself with these questions, wondering how to reach out and convert your viewers into your potential clientele.

Well, having an informative, SEO content based website is a good start.

Now, you’re probably wondering why you need a website?

Through a website, you will be able to reach out to a number of people. Moreover, they will be happy to find a lawyer’s website since there are not many around.

Finding a good website that navigates people with the information they require not only makes them engage with you, you also gain their trust.

How do you get started?


Search Engine Optimization is the practice of putting together a website that the search engine approves which ranks your website higher on the search page.

In short, it makes sure that your websites gain a lot of organic traffic.

As an attorney, you need to represent yourself and your firm in a clean, crisp manner.

You also have to make sure that your representation i.e. your website, is well done and has a high volume of visitors, traffic and to-be clients.
So, what do you do to gain lots of potential clients organically?

All you need is a good Wi-Fi connection and a laptop.

Just kidding.

There’s more to SEO than just the Internet and a laptop. You need the laws of the digital market (See what we did there?).

Here are the 5 successful ways to grow your law firm through SEO.

1. Keyword Research
2. NPA (Your Name, Address, and Phone number)
3.Talking About Relevant Topics
4. Link Building
5. Testimonials

Keyword Research

The first step to optimization is keyword research.

What would you want your clients to know about your field of work?

Is it legal advice for marriages? Real estate? Insurance? There are many types. Know what exactly you can offer your clients.

And keep your words simple. People usually type simple keywords on their search engine when they look for something.

For example, for civil lawyers, people search for words like “Property registration lawyer” or “Civic cases lawyer”. You won’t see them searching for “Attorney for the registration of property”. Your audience likes it simple and sharp.

For reference, you could search for keywords through Google Adwords to find which words are widely searched for. So, plan your website in the same manner, ensuring that it contains words that are most searched for on the internet. This will increase your search engine rankings.

Name, Address, and Phone number (NPA)

Your potential clients are the ones that are close by. And since adding “Lawyers Near Me” isn’t the best content to place on your website, you need something that can gather attention from your local crowd but also makes sense.

The best way to go about it? Add your name, location, address, and phone number.

Also, you must make your contact information the same in every platform you have on the Internet. Like your Google My Business, your LinkedIn Profile, etc. This makes Google trust your contact information since it’s on so many platforms.

This way, if your audience is searching for law firms or attorneys in your area, Google will lead them to your firm’s website since it has the exact location they’re searching for.

Talking About Relevant Topics

Your websites must be the solution to the problems of your clients. This is where having a blog can play a strong part.

You can begin by finding what the trending topics are in your field of expertise. Collect them and use Google Adwords to find the keywords required.

Write your article in a manner that can show your clients that you know what you’re doing. Also, help your audience learn and take something back from the knowledge you have.

You can also use your article and attach several links to different parts of your website. Not only will you gain the trust of your clients, but you will also make Google rank you higher.

Link Building

Link building is one of the most valuable aspects of optimization that works like a charm. It is the process of guiding your viewers from various platforms to your website.

For example, if you are an advisor on Quora, Reddit, and other social media, you can put the link to your website at the end of every discussion or post. This adds a lot of value and encourages the viewers to find out more about you.

If your viewers like your content and need your service, they can easily find your website through the link provided. This makes Google catch the amount of traffic coming in from different websites and will rank your website higher accordingly.

This makes your website a credible source and will rank your website higher on the search page.


Nothing brings trust for service better than knowing the experience of another user. Testimonials add value to your services and stands as a source of proof about you and your services. Make sure you add the testimonials from your Google Business platform or any other credible source. Google knows the difference between fake and true testimonials and will rank you higher if the testimonials are true.

So choose your reviews carefully and paste them at the end of your page and see how this social proof works like magic.

Call To Action Buttons

Now that you gained the trust of your clients through your website, they would want to contact you and get in touch with your services. A call-to-action can be a useful tool here.

This button helps users to take action to contact you, leave a message, check your services, or learn more through another page.

There are plug-ins now that provide you with call-to-action buttons on every page of your website. This gives your viewers a chance to get in touch with you and turn into potential clients.


The era is digital. And law firms are no exceptions when it comes to digital marketing. No matter what category of law you belong to, it’s essential for you to establish a good foundation in the world wide web.

These SEO tips have helped many lawyers bloom their career and have turned their viewers into paying clients. So we’re confident they’ll help yours too.

If you have a lot on your plate and want to source your law firm’s marketing work to an agency, you can contact us! We specialize in various kinds of internet marketing, includingmarketing for law firms.

We have trained professionals in Web Development, SEM and SEO services, Email Marketing, Social Media Handling, Social Media Advertising, and Content Marketing. With these tools and a mix of stellar marketing strategies, we guarantee a fast boost of your law firm. Feel free to contact us for a free Consultations.