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They say money not spent is money earned. That may have been true a few decades ago, but in today’s advanced capitalist economy, that saying does not hold much water. Especially not when it comes to investing in digital marketing strategies for SaaS.

SaaS, from a marketing standpoint, is rife with uncertainty over the outcome. This uncertainty often translates into a lot of promise, if necessary steps are taken to ensure that you get your money’s worth, and perhaps a bit more. Maximizing the ROI is the end goal of any SaaS digital marketing strategy, and the least you can do is put systems in place that exclusively serve towards boosting your marketing efforts in an organic manner.

Different brands need different strategies to achieve their goals. Consider your targets, your market, your product, and your budget before choosing the right marketing strategy to invest in. If you’re looking for ideas, we’ve got you covered!

Here are 3 top marketing strategies that you can focus on in 2022 and get the best out of your efforts.

Content Marketing

When done correctly, content marketing can be a fantastic way to generate leads and attract new clients to your door. Content marketing for SaaS companies involves developing and sharing content in a variety of mediums in order to educate, inform, inspire, or assist your target audience.

There are over 40,000 google searches every second of every day. People are looking for information about nearly everything. Consider the type of content you want to create and how you’ll get it seen as part of your content marketing strategy. You could focus on webinars, podcasts, white papers, or a video series aside from just writing a blog. Figure out what works best for you and your target audience.


You don’t buy a new car without taking it out for a few spins, do you? It’s all about making the potential consumer experience your product before buying it. When it comes to SaaS, giving your consumers a free trial or a free plan not only helps you gain those valuable signups, but it also allows them to try out your product firsthand.

Freemium models are an extremely successful marketing tool in addition to helping acquire new clients. Offer a fantastic onboarding experience, as well as messaging that presents the perks and features of your higher-priced plans, and you’ll have a simple but effective way of getting those free consumers to upgrade.

A time-limited free trial can be a beneficial strategy to onboard clients, even if you offer a high-quality product at a premium price — notably in the high-end B2B market.

PPC Campaigns

Pay-per-click (PPC) is a popular SaaS digital marketing strategy: it’s scalable, adaptable, and drives targeted traffic to your website. PPC is a good marketing approach for recently established companies because of its high scalability and flexibility. Creating and administering a high-profit PPC campaign takes knowledge and experience, and because niches differ, you’ll have to experiment a lot.

PPC mandates a great deal of testing, tweaking, optimizing, and learning, so be prepared. Before diving into the PPC seas and blowing your cash, make sure you know how to properly set up and manage a PPC campaign.

Special mentions: Social Media Marketing, Case Studies, Affiliate Marketing, Email Marketing.

Aside from these distinct strategies, there are further fundamental steps you can take to support all strategies and give your SaaS company the best possible opportunity to succeed. Here’s a couple of them:

  1. Software to Measure Metrics

You can implement any strategy you like, but if you don’t track its performance, how would you adapt? How will you know which strategies are working, which aren’t, and to what extent?

Implementing a result-driven software such as HubSpot allows you to have an understanding of your performance. Not only that, it tracks key metrics and performance indicators and allows you to draw valuable insights about your marketing efforts. Marketing software is also used to automate manual tasks and optimize the content you distribute. This is why selecting the right software is so important.

  1. Growth-Driven Website Design

Because of the methodology of traditional websites, the ordinary SaaS web design is doomed from the get-go. When decision-makers approve the setup and design of a website, it is generally considered “finished.” That is where the real work begins for growth-driven design.

GDD (growth-driven design) is a process for creating a website that is solely focused on improving over time. This progress is constantly aimed toward expansion. Rather than ending with a “finished” product, GDD begins with a “LaunchPad” website. This LaunchPad website is an enhancement to your present site that also serves as a source of real-time user data. When user data begins to flow in, it’s time to start experimenting with different versions of your website to see which one generates the most traffic.

Growth-driven design is ideal for brands looking to update their website while simultaneously improving its performance. Optimization for initial website builds, landing pages, call-to-action (CTA), user experience (UX) design, and search engine optimization are just a few of the subjects covered in the GDD framework (SEO).

“Make your money work for you” is what they say nowadays. But to be in a position to do that is a privilege in itself. Invest your marketing budget wisely over strategies that are geared toward making the most of your resources and maximizing your ROI.

Unsure about where and how to invest your marketing budget? Fret not, for here at Alter Marketing Solutions, we have a team of highly skilled individuals to devise the most effective, specialized marketing plans for your business. Send an email to [email protected] or give us a call at +91 99864 60086.

Want to learn more about creating the perfect growth plan for your SaaS product? Get Free Access To Our SaaS Growth Plan EBook.Download Now!