Instagram recently announced that it would be releasing a new sticker called ‘Food Order’ to help support small businesses in the food industry. The sticker will help the restaurant keep in touch with their customers & bring more people to support their business.
Here is how you can set up the sticker on your Instagram Profile:
Go to your profile & tap “Edit Profile”
Under “Public Business Information” tap Action Buttons
Under “Select a Button”, tap Food Orders
Select a partner (Swiggy or Zomato) for your food orders. In case you haven’t set up food orders with a partner, follow the instructions on the partner’s site.
Then add the website that your business is using for the food order services.
Now you are set up and all that is left to do is to use the sticker to promote orders and connect with your customers.
When sharing the story, you can share photos and videos, add the Food Order sticker and share your story. The colour of the Food Order sticker can also be changed based on your preference. There are a few things to keep in mind regarding the sticker. Only one Food Orders sticker can be added per story. Your viewers can reshare your story to their own story, but you will not receive notifications for every reshare of this Food Sticker Story.
The sticker is easy to use, easy to share among customers and NOW is the best time for restaurants to make the highest use of them. Since it is a fairly new sticker, Instagram will keep pushing the stories and accounts of people using this sticker.
Instagram is rolling out all these new stickers to help businesses not lose connection with their customers. Last month the Support Small Business sticker was released in order to help businesses reach new customers and stay connected with people. People made really good use of that sticker when it was released. In the same way, this new Food Orders sticker is part of Instagram’s ongoing efforts to safeguard and support small businesses during COVID-19, and to help them get back up on their feet. Now it’s time for us to make use of the new benefits we receive.
All around the world, businesses are facing an unexpected challenge due to the COVID-19 pandemic. It is crucial for the business to sustain in the competitive environment and be operational at this time. Consumers are ultimately the king and their support is very important for the continuous flow of business in the respective regions. Consumers contribute to the overall economic development of the country.
In March and April 2020, Facebook launched a series of features including the ‘Stay Home’ and ‘Thank you’ stickers. In the month of May, they launched a new series through their photo-based app Instagram called ‘Support Small Business’ sticker to help small businesses and brands reach more people and stay updated with news about COVID-19 pandemic.
The new stickers allow followers to show their love towards their brands in stories. It’s similar to a “shout-out” which has been used before. Although here the followers get a preview of the account as shown above. The brand gets notified of your mention and it can repost your story on their page. When followers mention different brands, all the stories come together in a common shared Instagram story, so followers see various businesses or brands being supported by people.
The stickers help in developing brand awareness, brand loyalty between the brands and the customers. As many businesses are using social media as a core communication due to easy accessibility, it’s easier for people to show support and follow what the brand is offering for them and the community. Brands can also use the sticker for other businesses or entrepreneurs in the community or the region.
The recent “Vocal for Local” initiative by the Honourable PM of India Mr. Narendra Modi promoting local businesses to boost the Indian economy has been well received by social media community in India. Brands, companies, small businesses, public figures, community pages are promoting various local businesses in spreading the ideology of informing users to support local products and services.
As a digital marketing agency, We have initiated a volunteer-driven community of people called “Yenna Kudla”. Under the tag of Yenna Kudla, we share stories under #VocalforLocal ideology where owners promote their businesses through Whatsapp groups and our Instagram pages about their products and services. As a result, we have had a lot of interaction with new local businesses in Mangalore because we mentioned many businesses and brands in Dakshina Kannada. The key goal was to increase the reach for these businesses and create employment opportunities.
As an agency, we are supporting the best way to promote brands associated with our “Yenna Kudla” project and it is essential for a business to stay updated with how social media is helping the brands to develop better relations with their customers and the community.