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Landing Page Optimisation. 9 Magic Tips To INCREASE Conversion Rates

Landing Page Optimisation. 9 Magic Tips To INCREASE Conversion Rates

Are you trying to run paid media ads, targeted to capture more leads online? Are you putting in a lot of effort, time, and money but are getting no significant results? Then you are at the right place. We will guide you through some of the most simple practices which will help you improve your landing page, and in return will increase your conversion rate and fetch you the results you are looking for.

Before we jump into the magic tips to improve conversion rate, let’s first try to understand the basics of different types of landing pages. Per the industry standards, there are four different types of landing pages:

  1. The Opt-in Bribe Landing Page

This kind of landing page is pretty straightforward. It contains a form that offers some kind of bribe to people so that they fill in their leads.

Example: Offer A Free 30-Minute Consultation

2.       The Video Landing Page

Includes a video on top of a landing page that explains service and product in a pretty straightforward way which commences into a lead magnet or a strong call to action.

3.       The Product Landing Page

This is mainly meant for showcasing the product and its specialties directly so that people can make an informed decision about the product.

4.       The Long Sales Page

These landing pages are content-heavy and usually highlight some catchy offers and USPs so that people can take a call and lead to better conversion.

How To Optimise Landing Pages For Better Lead Conversion

Lead magnet

A lead magnet is an offer that you can promote to prospective customers in exchange for their information. It is a push you give your readers to take the next action. FREE CONSULTATION, DOWNLOAD FREE E-BOOK, BOOK A FREE DEMO are some really good examples for lead magnets. If you are looking to optimise your page better, then you need to have a lead magnet that appeals to your readers.


Copy is what sells on your landing page. Each word in it should act like a salesman and should be able to deliver some value and message to your readers. The copy needs to have a clear and very direct way of communicating what you want. Also, the copy needs to contain value-driven content without which achieving better conversion is almost an impossible task.


The first impression that your website makes can be a deal-maker or a deal-breaker. Remember you readers are impatient. They need a faster resolution for what they want. No one wants to wait for your website to load. No one has the time or patience for it. If your website loads slowly, your readers will automatically be uninterested, irrespective of how great your products and services are. Make sure to optimise your website for excellent speed so that the loading time doesn’t take more than 3 seconds. 

Better headlines

How do you decide to read an article in a newspaper, website, etc? You make your decision to read it or not based on its headline, don’t you? The same logic applies to your landing pages. If the headlines are great, so will be your conversions. So choose your headline carefully. 

Present better social proof

When you shop for something online, you want to be sure it is something worth spending, don’t you? You check for the reviews of that product so that you can make an informed decision. Similarly, your users will also like to see the reviews of the products and services which you have to offer. So make use of testimonial videos, Google reviews, different kinds of ratings to increase the credibility of your product. Better credibility leads to better conversions.

Two step forms and progress bars

Your forms need to be designed in such a way that it doesn’t look too long or overwhelming. Make sure there is a progress bar that indicates the progress on the lead filling process which. This will keep your users informed and will lead to better conversion. If you’re having a direct form embedded, keep it short and collect only the information which is of high importance to you.

Write content for skimmers

People usually don’t go through every word and line that is mentioned on the landing page. So use proper highlighting, bolding, etc to provide value to the skimmers who don’t read all.

Maintain Secrecy

Don’t give out too much information about your products and services. Give only those bits to your users which will create curiosity in them and make them want to know more. Let people share information about them to get to know about your products & services in detail.

Exit popups

In some landing pages, you may have seen that when you move your cursor towards the closing tab or back button, you’ll immediately see a pop-up, enticing you with a lead magnet and asking you to share lead. Include this simple pop-up tactic on your page and increases your lead count by a large margin.

Marketing integrations

For a successful deal to close it takes a minimum of three face-to-face sittings. How can we expect people to buy in just the first meeting? It’s highly impossible, right? Hence, it is important to make sure that you engage repeatedly with your potential customers till they become your current customers. To do so, you need to have the right marketing integrations in place. Most commonly used integrations are Google analytics, Google tag manager, Facebook pixel, Google ads tags, hot jar etc. This will enable remarketing, analyzing, and revision of learning pages.

Make sure to have these 9 basic magic tips in place for your landing pages and see your conversation rate sky-rocket. These tips will also help to test your landing pages for better performance. Apart from these tips, to create the best of landing pages and to implement them in the right way, a certain amount of technical skills and marketing expertise is needed. If you think you can benefit from expert marketing solutions, please reach out to us at [email protected] or give us a call at ‎+91 99864 60086

How to visualize content for social media

How to visualize content for social media

Have you always wondered if there is a sure way of creating content for social media that people would wait to share?

Yes. There is.

Is there a way to stand out from the tsunami of content that people consume on a daily basis?

Yes. There is.

It all boils down to two simple philosophies that every social media content creator must keep in mind-

  1. It’s not all about you
  2. Think within the box

It’s not all about you

This step is inspired from the wonderful book ‘It’s not about you’ by co-authors Bob Burg and John David Mann. Read this book and you will discover the importance of serving the needs of others to find abundance in business as well as life.

In reference to the content you create, thinking about the person you are ideating/writing for helps you understand what they want to learn, read, laugh about or share. Doing this helps you stand out being genuine. Being genuine leads to being talked about.

It’s as simple as that.

Now you know it- Think less about what you want to create, what you think sounds cool, creative or ‘killer’ and think about the person consuming the things you are sharing.

Think within the box!

Now, wait a minute. I know you’ve been told to think out of box, since you could frame sentences in second grade. Thinking creatively is considered a product of thinking out of the regular framework of things. That may be true in some cases. Visualizing for social media is not one of them.

So what is this box and how do you think within said box?

The social media content box consists of 4 pillars, like every other box. But what each of these sides/pillars stand for is important. So listen up.

  1. Know the product better than the client-
  2. Is that even possible? Yes, yes, a thousand times yes! 

    Before you start working on your product/service learn everything you can about it. The good, the bad, the ugly. 0

    First, start with the client’s brief of what they sell. This gives you a good insight of their perception on how they want to help people. This is important. If you don’t know why our client’s product or service exists, you might as well not get into the content creation bit.

    Once you speak to your client and get a basic understanding of the product, the actual research begins.

    Get online, talk to people, read news articles, reviews and every other piece of content you find. Read the little writing on the back of the product, if you have to. Do what it takes to know the product/service you are about to tell people about!

  3. Know your audience
  4. Imagine having a brilliant conversation or a date night with a wall. That’s right. If you don’t know who you are talking to on social media, you my friend, are speaking to a wall. 

    The second pillar of visualizing for social media is rather an important one.

    Only when you know who you’re sharing valuable information with will you know if they are interested in your information. So step 1: create a persona of your buyer.

    For one particular cooking oil brand that we worked with, we went out to spend endless hours at all the different places our client’s product was being sold. After making notes, talking to people who were picking up our product and shopkeepers selling them, we sat down and created a personality, adding every intricate detail we could fathom. From his language of preference to what newspaper he reads every day, we wrote it. That was the cornerstone of success for their social media page.

    Once we learned about our customer, we wasted no time talking to the wrong people.

    Today, thanks to Facebook/Instagram Analytics, behavioural recording tools and messenger to talk to people, understanding customer behavior has become a whole lot easy.

  5. Research like your nosy aunty next door
  6. That’s right. Just get in there. Spend hours learning about what’s happening in the industry. Learn about your competitors, what they do that makes them awesome, what they say that gets them responses and how they make their customers fall in love with them every day.

    Once you get all this data, you now know ‘why’ your product exists for your customer.

    Your product/service must have a purpose, it must help someone make their lives a little better, healthier, easier or happier. When you discover this purpose for your product, you know how to share its value to your customers.

    So never forget, get to the ‘why’ first. The ‘how’ will follow suit.

  7. Create content buckets
  8. Just like you click on that ‘Skip Ad’ button when an ad starts to play at the beginning of your YouTube video, your customers will skip you out of their minds if you keep feeding them sales-y, repetitive content every single day.

    So here is the fourth pillar of content visualization- Write down different ways you can talk to your customers, engage with them, provide them entertainment and value. These are called content buckets. Knowing who you’re talking to will help you create these ideas.

    It can be a fun game, a throwback, behind-the-scenes, videos on how your product is made, reviews, recipes and so much more. Everything that can help tell your products’ story better and more effectively, make it a bucket.

    And guess what…. You just visualized content for your client’s social media page!

    Congratulations and good luck!

    Let me know how it works out for you in the comments

Why Creative People Need To Be Inside a Box

Why Creative People Need To Be Inside a Box

If you are a writer, content creator, designer or even a strategist, there is one thing that boils your blood boil more than anything else. Hearing, “Think outside the box” the over – used, cliché every single person in the creative field has heard.  What’s so special about the outside of the box then? Nothing.  You read that right; there is nothing extraordinary about what lies outside the box. The problem here isn’t thinking outside of the box, but accepting that the box exists.

With freedom comes responsibility and with creativity comes confusion. The “box” is nothing but an imaginary boundary drawn around an idea to keep your thoughts from running too wild. Why is this important you ask?

It is as simple as running a marathon. It is pointless to have a marathon where the only instruction is to run 10 km Without a starting point, an ending point and routes the participants need to take, isn’t it just like a morning run you could take – ‘could’ being the keyword here?

What is the box?

Being in a creative box is just that, knowing where to start and where you need to finally reach.  The secret to coming up with “out of the box” ideas lies in knowing the details or better yet “Knowing the Box”.

The next question that pops into your head is, “How do I know what the box looks like?”

How to find the box?

This question can be answered with another 4 questions –

Here’s an example for creating a box while making a campaign strategy-

  • What is the problem?
  • Who has the problem?
  • What has already I have already done to solve the problem?
  • What are your limitations? (What can’t you do?)

Once you have the answers to these questions, you will find that you have now defined your box. This means, you have an understanding of how you can solve the problem, based on what has already been done and what options you have (based on your limitations).  

Always create your own box, every piece of content you write, every design you make or any story you come up with, the questions that will help you create your box will vary.

Why is knowing the box important for creative people?

Here is a simple exercise, for you to try;

Let’s begin!

1. Teach something.

You have a problem, but are you confused on where to start? , what to teach? Stuck on how to do this?

Let’s move on then 

2. Teach something to a child.

Now you have one piece of the puzzle, Your Target audience. You are now thinking of what you could teach a child and have multiple different things coming to mind confusing you a little.

Let’s go a step further, shall we?

3. Teach a child how to kind.

And the second piece of the puzzle makes things easier, doesn’t it? You now have the problem, Oh! The child doesn’t know how to be kind.  

4. The child has been shown been told stories on kindness taught songs on kindness and shown examples on how to be kind, but still has difficulty being kind. 

Now, you are aware of everything that has been done to teach the child how to be kind. You now know what hasn’t worked and have the scope to find what other methods you can use to teach the child how to be kind.

5. The parents of the child have given specific instructions that you cannot raise your voice if the child isn’t cooperating, bribing the child is a big no-no as well.

And to complete the puzzle you now know out of the options you had, what you can blindly discard, as it is boundary you have been asked not to cross.

So, how are you going to teach this child how to share? 

With every step we took in the above exercise, you got a little more detail that helped you build the box. In the same way the more questions you ask, the more answers you get and easier your life becomes. The same applies to creating content, designing or building a campaign plan. 

If you are ever stuck with any creative work you are doing, there is a manager or a client saying “Think outside the box” constantly and you are just at a loss for ideas. Stop everything you’re doing, take a break and tell your boss, “Give me a minute, let me go find my box.”  Go find your box, sit inside it (figuratively, of course) and you will be surprised by what you come up with. 

10 Daily checklist points for a successful  PPC campaign

10 Daily checklist points for a successful PPC campaign

How can you ensure success on your PPC campaign? How can you optimize a campaign for better results on a daily basis? What is the daily checklist to follow for a great PPC campaign?  You are in the right place. Having a habit of making a systematic PPC checklist to manage certain crucial areas of your campaign can save a lot of time, money and effort towards the campaign.

Running and managing a PPC campaign is not a one time job. It requires a lot of attention and fine-tuning on a daily basis. If you just set up a campaign and put it on autopilot mode, you might lose a lot of money due to, low performance and under-delivery of the ads.

10 daily mandatory PPC checklist points that you need to follow.

  1. Check the account balance
    It is very important to maintain a minimum balance in the account. If the ads stopped for a while due to low balance you will directly be out of the game. Most importantly we have seen the pattern that again google takes a lot time to perform better. SSo keep an eye on the account balance and make sure it is not empty
  2. Look on ads impression
    We have to make sure the ads get enough impression. You just need to compare ad impression number if any spike or lesser impression. By analysing the impression you can figure out what keywords and ads are performing better and take necessary action.
  3. Check the conversion
    It’s very important to keep track of the daily conversion number and make sure we are aligned with the weekly or monthly leads count that we need to achieve. It gives a clear idea about where we stand in terms of achieving success and analyze where we stand. Don’t freak out if you have not reached the target of the day. Just take a long breath and analyse over the next step, maybe over some coffee.
  4. Check landing pages
    It’s not just looking into ads and campaign. Ad destination is very much important. Make sure all the call to actions, forms, chats and marketing integrations are triggering without any issue and ready for collecting fruits.
  5. Bidding and money spent
    Bidding and spending right play a major role in the success of any campaign. Keep track of google ads over-delivery and monitor the bidding on each keyword to make sure you are not overspending on unimportant keywords. Adjust the bidding or remove the keyword which are not giving company to your success.
  6. Search terms and negative keywords
    Are you sure you showed your ad to the right people?. Search terms give clear answers to it. Have a close look at the search term and take action as follows-
    • Add unrelated keywords as negative terms.
    • Work on adding or leveraging the keywords.
    • Make sure search terms and keywords that you are bidding means the same.
  7. Click-through rate
    CTR gives an indication of a lot of things. Here are the analysis and actions that you can do over CTR analysis.
    • If the ads have a lot of impressions but not enough clicks, it’s time for you to work on your ad copy.
    • If there are no much impressions you need to analyse your quality score, competition and bidding.
    • Even after a good CTR if there is not much conversation happening you need to work on your landing page quality and search relevance that helps towards getting more conversions.
  8. Auction insight – Check where you stand in the ladder
    In PPC, you are one among 100’s trying to compete for 1st place of SERP. A few essential parts of the analysis and action is as follows,
    • Impression share – Indicates the quality of your ad and keyword bidding. Always aim for a better percentage.
    • Absolute top of the page rate – Yes!!!.. The gold mine is here. Keep the number always high. Fight for it and you will get it.
    • Overlap rate – Has another advertiser’s ad received an impression in the same auction that your ad also received an impression? Work on bidding and ad quality. Action insight gives good understanding and direction on where you stand among the competition. So make use of it for better success. In fact, this gives the roadmap on what is your next step.
  9. Remove unwanted placement and apps
    Sometimes Google creates a blunder by showing ads in the same site or some unwanted apps. It is better to find and flick them out so that we don’t waste money on it anymore.
  10. Check for google recommendation and optimization score.
    Google recommendations provide good insights on overall account performance and always aim for 100% optimization score. Implement necessary recommendation, whichever you feel is good for your campaign. This will boost up your campaign performance to real success.

Doing all the above steps should be a part of your daily checklist for a good campaign management. It takes a lot of expertise and systematic approach to analyse and conclude the necessary action which leads to great results. We at Alter marketing management with a team of Google certified PPC Experts makes sure all the necessary actions to manage the campaign and prove the ROI utmost success. If you are looking for a search engine marketing company to manage your campaign with better results and for a FREE strategy session, you can contact us here!

5 Successful Ways To Grow Your Law Firm Through SEO

5 Successful Ways To Grow Your Law Firm Through SEO

There are 38,00,000 users searching for something or the other on Google every minute. To break it down further, there are at least 7,00,000 users searching for lawyers on the Internet.

Since lawyers can’t go about pasting advertisements anywhere, how would you, as a lawyer let people discover you? How will you let the public know about your work and your specializations?

If you are a lawyer, you’ll most likely find yourself with these questions, wondering how to reach out and convert your viewers into your potential clientele.

Well, having an informative, SEO content based website is a good start.

Now, you’re probably wondering why you need a website?

Through a website, you will be able to reach out to a number of people. Moreover, they will be happy to find a lawyer’s website since there are not many around.

Finding a good website that navigates people with the information they require not only makes them engage with you, you also gain their trust.

How do you get started?


Search Engine Optimization is the practice of putting together a website that the search engine approves which ranks your website higher on the search page.

In short, it makes sure that your websites gain a lot of organic traffic.

As an attorney, you need to represent yourself and your firm in a clean, crisp manner.

You also have to make sure that your representation i.e. your website, is well done and has a high volume of visitors, traffic and to-be clients.
So, what do you do to gain lots of potential clients organically?

All you need is a good Wi-Fi connection and a laptop.

Just kidding.

There’s more to SEO than just the Internet and a laptop. You need the laws of the digital market (See what we did there?).

Here are the 5 successful ways to grow your law firm through SEO.

1. Keyword Research
2. NPA (Your Name, Address, and Phone number)
3.Talking About Relevant Topics
4. Link Building
5. Testimonials

Keyword Research

The first step to optimization is keyword research.

What would you want your clients to know about your field of work?

Is it legal advice for marriages? Real estate? Insurance? There are many types. Know what exactly you can offer your clients.

And keep your words simple. People usually type simple keywords on their search engine when they look for something.

For example, for civil lawyers, people search for words like “Property registration lawyer” or “Civic cases lawyer”. You won’t see them searching for “Attorney for the registration of property”. Your audience likes it simple and sharp.

For reference, you could search for keywords through Google Adwords to find which words are widely searched for. So, plan your website in the same manner, ensuring that it contains words that are most searched for on the internet. This will increase your search engine rankings.

Name, Address, and Phone number (NPA)

Your potential clients are the ones that are close by. And since adding “Lawyers Near Me” isn’t the best content to place on your website, you need something that can gather attention from your local crowd but also makes sense.

The best way to go about it? Add your name, location, address, and phone number.

Also, you must make your contact information the same in every platform you have on the Internet. Like your Google My Business, your LinkedIn Profile, etc. This makes Google trust your contact information since it’s on so many platforms.

This way, if your audience is searching for law firms or attorneys in your area, Google will lead them to your firm’s website since it has the exact location they’re searching for.

Talking About Relevant Topics

Your websites must be the solution to the problems of your clients. This is where having a blog can play a strong part.

You can begin by finding what the trending topics are in your field of expertise. Collect them and use Google Adwords to find the keywords required.

Write your article in a manner that can show your clients that you know what you’re doing. Also, help your audience learn and take something back from the knowledge you have.

You can also use your article and attach several links to different parts of your website. Not only will you gain the trust of your clients, but you will also make Google rank you higher.

Link Building

Link building is one of the most valuable aspects of optimization that works like a charm. It is the process of guiding your viewers from various platforms to your website.

For example, if you are an advisor on Quora, Reddit, and other social media, you can put the link to your website at the end of every discussion or post. This adds a lot of value and encourages the viewers to find out more about you.

If your viewers like your content and need your service, they can easily find your website through the link provided. This makes Google catch the amount of traffic coming in from different websites and will rank your website higher accordingly.

This makes your website a credible source and will rank your website higher on the search page.


Nothing brings trust for service better than knowing the experience of another user. Testimonials add value to your services and stands as a source of proof about you and your services. Make sure you add the testimonials from your Google Business platform or any other credible source. Google knows the difference between fake and true testimonials and will rank you higher if the testimonials are true.

So choose your reviews carefully and paste them at the end of your page and see how this social proof works like magic.

Call To Action Buttons

Now that you gained the trust of your clients through your website, they would want to contact you and get in touch with your services. A call-to-action can be a useful tool here.

This button helps users to take action to contact you, leave a message, check your services, or learn more through another page.

There are plug-ins now that provide you with call-to-action buttons on every page of your website. This gives your viewers a chance to get in touch with you and turn into potential clients.


The era is digital. And law firms are no exceptions when it comes to digital marketing. No matter what category of law you belong to, it’s essential for you to establish a good foundation in the world wide web.

These SEO tips have helped many lawyers bloom their career and have turned their viewers into paying clients. So we’re confident they’ll help yours too.

If you have a lot on your plate and want to source your law firm’s marketing work to an agency, you can contact us! We specialize in various kinds of internet marketing, includingmarketing for law firms.

We have trained professionals in Web Development, SEM and SEO services, Email Marketing, Social Media Handling, Social Media Advertising, and Content Marketing. With these tools and a mix of stellar marketing strategies, we guarantee a fast boost of your law firm. Feel free to contact us for a free Consultations.