sticky E - Mail Icon sticky Call Icon sticky whatsapp icon

Instagram recently announced that it would be releasing a new sticker called ‘Food Order’ to help support small businesses in the food industry. The sticker will help the restaurant keep in touch with their customers & bring more people to support their business.

As the unlock face begins, restaurants are looking for ways to increase their business. Businesses can now share this sticker on their stories, and just by one tap on the sticker a customer will be directed to Swiggy or Zomato website for them to order.

In order to be able to use this sticker, the restaurant is required to:

Here is how you can set up the sticker on your Instagram Profile:

  • Go to your profile & tap “Edit Profile
  • Under “Public Business Information” tap Action Buttons
  • Under “Select a Button”, tap Food Orders
  • Select a partner (Swiggy or Zomato) for your food orders. In case you haven’t set up food orders with a partner, follow the instructions on the partner’s site.
  • Then add the website that your business is using for the food order services.
  • Tap Done

Now you are set up and all that is left to do is to use the sticker to promote orders and connect with your customers.

When sharing the story, you can share photos and videos, add the Food Order sticker and share your story. The colour of the Food Order sticker can also be changed based on your preference. There are a few things to keep in mind regarding the sticker. Only one Food Orders sticker can be added per story. Your viewers can reshare your story to their own story, but you will not receive notifications for every reshare of this Food Sticker Story.

The sticker is easy to use, easy to share among customers and NOW is the best time for restaurants to make the highest use of them. Since it is a fairly new sticker, Instagram will keep pushing the stories and accounts of people using this sticker.

Instagram is rolling out all these new stickers to help businesses not lose connection with their customers. Last month the Support Small Business sticker was released in order to help businesses reach new customers and stay connected with people. People made really good use of that sticker when it was released. In the same way, this new Food Orders sticker is part of Instagram’s ongoing efforts to safeguard and support small businesses during COVID-19, and to help them get back up on their feet. Now it’s time for us to make use of the new benefits we receive.