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5 Successful Ways To Grow Your Law Firm Through SEO

5 Successful Ways To Grow Your Law Firm Through SEO

There are 38,00,000 users searching for something or the other on Google every minute. To break it down further, there are at least 7,00,000 users searching for lawyers on the Internet.

Since lawyers can’t go about pasting advertisements anywhere, how would you, as a lawyer let people discover you? How will you let the public know about your work and your specializations?

If you are a lawyer, you’ll most likely find yourself with these questions, wondering how to reach out and convert your viewers into your potential clientele.

Well, having an informative, SEO content based website is a good start.

Now, you’re probably wondering why you need a website?

Through a website, you will be able to reach out to a number of people. Moreover, they will be happy to find a lawyer’s website since there are not many around.

Finding a good website that navigates people with the information they require not only makes them engage with you, you also gain their trust.

How do you get started?


Search Engine Optimization is the practice of putting together a website that the search engine approves which ranks your website higher on the search page.

In short, it makes sure that your websites gain a lot of organic traffic.

As an attorney, you need to represent yourself and your firm in a clean, crisp manner.

You also have to make sure that your representation i.e. your website, is well done and has a high volume of visitors, traffic and to-be clients.
So, what do you do to gain lots of potential clients organically?

All you need is a good Wi-Fi connection and a laptop.

Just kidding.

There’s more to SEO than just the Internet and a laptop. You need the laws of the digital market (See what we did there?).

Here are the 5 successful ways to grow your law firm through SEO.

1. Keyword Research
2. NPA (Your Name, Address, and Phone number)
3.Talking About Relevant Topics
4. Link Building
5. Testimonials

Keyword Research

The first step to optimization is keyword research.

What would you want your clients to know about your field of work?

Is it legal advice for marriages? Real estate? Insurance? There are many types. Know what exactly you can offer your clients.

And keep your words simple. People usually type simple keywords on their search engine when they look for something.

For example, for civil lawyers, people search for words like “Property registration lawyer” or “Civic cases lawyer”. You won’t see them searching for “Attorney for the registration of property”. Your audience likes it simple and sharp.

For reference, you could search for keywords through Google Adwords to find which words are widely searched for. So, plan your website in the same manner, ensuring that it contains words that are most searched for on the internet. This will increase your search engine rankings.

Name, Address, and Phone number (NPA)

Your potential clients are the ones that are close by. And since adding “Lawyers Near Me” isn’t the best content to place on your website, you need something that can gather attention from your local crowd but also makes sense.

The best way to go about it? Add your name, location, address, and phone number.

Also, you must make your contact information the same in every platform you have on the Internet. Like your Google My Business, your LinkedIn Profile, etc. This makes Google trust your contact information since it’s on so many platforms.

This way, if your audience is searching for law firms or attorneys in your area, Google will lead them to your firm’s website since it has the exact location they’re searching for.

Talking About Relevant Topics

Your websites must be the solution to the problems of your clients. This is where having a blog can play a strong part.

You can begin by finding what the trending topics are in your field of expertise. Collect them and use Google Adwords to find the keywords required.

Write your article in a manner that can show your clients that you know what you’re doing. Also, help your audience learn and take something back from the knowledge you have.

You can also use your article and attach several links to different parts of your website. Not only will you gain the trust of your clients, but you will also make Google rank you higher.

Link Building

Link building is one of the most valuable aspects of optimization that works like a charm. It is the process of guiding your viewers from various platforms to your website.

For example, if you are an advisor on Quora, Reddit, and other social media, you can put the link to your website at the end of every discussion or post. This adds a lot of value and encourages the viewers to find out more about you.

If your viewers like your content and need your service, they can easily find your website through the link provided. This makes Google catch the amount of traffic coming in from different websites and will rank your website higher accordingly.

This makes your website a credible source and will rank your website higher on the search page.


Nothing brings trust for service better than knowing the experience of another user. Testimonials add value to your services and stands as a source of proof about you and your services. Make sure you add the testimonials from your Google Business platform or any other credible source. Google knows the difference between fake and true testimonials and will rank you higher if the testimonials are true.

So choose your reviews carefully and paste them at the end of your page and see how this social proof works like magic.

Call To Action Buttons

Now that you gained the trust of your clients through your website, they would want to contact you and get in touch with your services. A call-to-action can be a useful tool here.

This button helps users to take action to contact you, leave a message, check your services, or learn more through another page.

There are plug-ins now that provide you with call-to-action buttons on every page of your website. This gives your viewers a chance to get in touch with you and turn into potential clients.


The era is digital. And law firms are no exceptions when it comes to digital marketing. No matter what category of law you belong to, it’s essential for you to establish a good foundation in the world wide web.

These SEO tips have helped many lawyers bloom their career and have turned their viewers into paying clients. So we’re confident they’ll help yours too.

If you have a lot on your plate and want to source your law firm’s marketing work to an agency, you can contact us! We specialize in various kinds of internet marketing, includingmarketing for law firms.

We have trained professionals in Web Development, SEM and SEO services, Email Marketing, Social Media Handling, Social Media Advertising, and Content Marketing. With these tools and a mix of stellar marketing strategies, we guarantee a fast boost of your law firm. Feel free to contact us for a free Consultations.

How Can SEO Improve Your Business?

How Can SEO Improve Your Business?

Have you spent time and money to create the website of your dreams? If so, have all your efforts helped you gain customers?

The first thing people go to when they want to find something is most likely the Google Search bar. You have to make sure that your product or service is one of the first choices they get to see on Google.

So, how do you make your website the top solution to the needs of your potential customers?

There are two ways to go about this.
1. Paid advertisements
2. Relevance i.e (SEO)


Some companies invest a lot of money to reach out to their audience. These are called paid advertisements.
Companies like Amazon. Flipkart, Myntra, etc., use paid advertisements to reach their audience. These companies are huge and can afford expensive advertisements.

For small businesses, this can get a little tough as you need money to run your business more than you need it for advertisements.

We’re here to tell you that you can be the top search result without having to pay a fortune. That brings us to the second (quite an efficient method).


Since Google tries to find the most trustworthy product or service for the people, you have to make sure your website stands as a reliable solution to the problems of the users.

When it finds that your website can truly help the users, Google will automatically put you on the top of the search pages.

SEO – Search Engine Optimization.

Search Engine Optimization is when you make the most of your search engine by optimizing your website in a manner that brings a lot of traffic organically. This leads to potential engagement with new customers.

Here are a few key points we picked to get your website ranking higher.


Your target audience is the people who most likely will pay for your services and boost your business. So you have to figure who is buying your product.

Build a target profile to get a good idea of who your audience really is and who your potential customers can be.

For example, if you sell protein shakes, your target audience would be people in their twenties to forties, and people who go to the gym and are into fitness.

Know your target audience and who exactly you’re designing your product for.


Once you’ve gained your target audience, get working on your content. How can you turn your users from liking the product to BUYING the product?

There are two methods to go about this and make the most of your keywords.


Begin by typing words that you think most people would search for.

For example – For a water purifier company, the commonly searched words are “water purifier for homes”, “safe drinking water”, etc.  

You have to learn what exactly your users type online when they search for your product or service.

There are several keyword planners on the Internet that you can use to find these words. Planners like Google Ads, Wordstream, The Hoth, etc, specialize in providing you with words that you require for your website content.

Find your list of keywords related to your business and use them on your website. Google will recognize it as relevant and lead users towards it.


Your blog articles establish the fact that you know your field of expertise well.

Begin by collecting topics and use the key planner to find the keywords required.

It’s also important to note that you help your audience learn and take something back from the knowledge you have. This allows more engagement and ranks you higher on the search pages.


Most users use their phones 80% of the time. This is why you have to create your website in a manner that is suitable for both, computers and phones.

Mobiles are quite handy and can be used whilst walking, traveling, commuting, etc. So it’s important to consider making your website mobile-friendly. This allows people to engage with you on a wider scale.


Link building is the process of getting viewers on other websites to reach your website.

For example, if you are an advisor on Quora, Reddit, and other social media, you can put the link to your website at the end of every discussion or post. If your viewers like your answer, they’re most likely to find your website.

When Google notices that there are people from different websites coming to yours, it believes that you are a credible source and will want to recommend you. Hence, getting you to the top.


Nothing brings trust for a particular service or product better than knowing the experience of another user. Honest reviews add value to your services and stand as a source of proof about you and your services.

So, place reviews from authentic sources on your page and see how this social proof works like magic.


Now that you have gained the trust of your users through the information you’ve displayed on your website, they would want to contact you and get in touch with your services.

A Call-To-Action button helps users take action to contact you or use your service.

If Google finds a large number of people clicking, it ranks you higher since it considers you to be a popular source.


Combining all these insights together will help you develop result-driven SEO strategies.

With the right mindset, approach, and strategies in place, no matter what the goals are, they should be well within reach.

If you need any assistance on how to market your business online or want to learn more about SEO services, feel free to contact Alt-er Marketing Management. With our dynamic team focusing on various aspects of marketing, we provide high-quality SEO services that will guarantee a good user experience and bring traffic to your site. Our team has a wide experience in content marketing, bringing in potential customers for small businesses and will guide you with effective SEO strategies to build a strong online presence.