Category: Digital marketing
-
The How, What and Why of Creating Digital Marketing Strategies for Technology-Driven Companies
The digital age with it brings merry tidings for technology-driven companies. The advent of the internet has brought to most organizations a way to connect with their customers on an omnipotent and ever-present platform. And as someone who head’s sales for a digital marketing company that is currently busy trying to shape bits and pieces…
-
Digital Marketing for Technology Companies: 5 Top Tactics That Really Work!
Technology is the great growling engine of change, and it’s everywhere. The companies that make and roll out tech-based products and software into the market — the IT companies and businesses offering Software as a Services (SaaS) — need to build brand awareness and make themselves stand out. Because tech shoppers spend 74% of their…
-
Effects of COVID-19 on the Digital Marketing Industry
Most industries took a major hit during the COVID-19 pandemic. Likewise, the digital marketing industry too could not escape its effects. When big businesses took a hit due to massive fluctuations in the market, they looked to cut their expenses and run the show keeping expenses minimal. In most industries, marketing and advertising are considered…
-
Marketing Strategies During The COVID-19 Pandemic
The world is facing a crisis that is unlike anything most of us have seen in our lifetimes. Most businesses are struggling to stay operational and many are facing a lot of uncertainties in terms of jobs, consumption, demand and supply. And the worst part is that we do not know how long this might…
-
Making a Digital Marketing Strategy For The Real Estate Industry
The real estate industry in India has evolved over time. Like in every other industry today, this industry’s organizations and properties also need an online presence. Thus, one thing that has surely revolutionised the sector, is digital marketing – and it can very well lead to the buying and selling of real estate properties! An…
-
Digital Marketing For FMCG Brands : 6 Tips To Build A Million-Dollar Business In 2021
Yes, we are in a time where the entire country and the world is going through a very difficult time with the covid-19 pandemic. People are unable to reach the retail stores and business outlets to pick up their favorite products for their daily needs. Do you agree that everyone is going through an online…
-
Landing Page Optimisation. 9 Magic Tips To INCREASE Conversion Rates
Are you trying to run paid media ads, targeted to capture more leads online? Are you putting in a lot of effort, time, and money but are getting no significant results? Then you are at the right place. We will guide you through some of the most simple practices which will help you improve your…
-
Why is local SEO important for your business?
[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text] Process of optimising your online presence to reach more searchers from your locale is nothing but Local SEO. Website / online presence improvement is the way toward becoming the quality and amount of site traffic by expanding the perceivability of a website or a website page to clients of a web index. Website…
-
Google Keen: Is this Google’s version of Pinterest?
Have you noticed how we spend so much time on our phones, mindlessly browsing different feeds, images & platforms? Instead of this, how great would it be if we spent that time maybe on learning something that truly interests us or a skill that we really want to pick up on? This is the exact…
-
‘Food Order’ Sticker to support small businesses is now in India!
Instagram recently announced that it would be releasing a new sticker called ‘Food Order’ to help support small businesses in the food industry. The sticker will help the restaurant keep in touch with their customers & bring more people to support their business. As the unlock face begins, restaurants are looking for ways to increase…