Are you trying to run paid media ads, targeted to capture more leads online? Are you putting in a lot of effort, time, and money but are getting no significant results? Then you are at the right place. We will guide you through some of the most simple practices which will help you improve your landing page, and in return will increase your conversion rate and fetch you the results you are looking for.
Before we jump into the magic tips to improve conversion rate, let’s first try to understand the basics of different types of landing pages. Per the industry standards, there are four different types of landing pages:
- The Opt-in Bribe Landing Page
This kind of landing page is pretty straightforward. It contains a form that offers some kind of bribe to people so that they fill in their leads.
Example: Offer A Free 30-Minute Consultation
2. The Video Landing Page
Includes a video on top of a landing page that explains service and product in a pretty straightforward way which commences into a lead magnet or a strong call to action.
3. The Product Landing Page
This is mainly meant for showcasing the product and its specialties directly so that people can make an informed decision about the product.
4. The Long Sales Page
These landing pages are content-heavy and usually highlight some catchy offers and USPs so that people can take a call and lead to better conversion.
How To Optimise Landing Pages For Better Lead Conversion
A lead magnet is an offer that you can promote to prospective customers in exchange for their information. It is a push you give your readers to take the next action. FREE CONSULTATION, DOWNLOAD FREE E-BOOK, BOOK A FREE DEMO are some really good examples for lead magnets. If you are looking to optimise your page better, then you need to have a lead magnet that appeals to your readers.
Copy is what sells on your landing page. Each word in it should act like a salesman and should be able to deliver some value and message to your readers. The copy needs to have a clear and very direct way of communicating what you want. Also, the copy needs to contain value-driven content without which achieving better conversion is almost an impossible task.
The first impression that your website makes can be a deal-maker or a deal-breaker. Remember you readers are impatient. They need a faster resolution for what they want. No one wants to wait for your website to load. No one has the time or patience for it. If your website loads slowly, your readers will automatically be uninterested, irrespective of how great your products and services are. Make sure to optimise your website for excellent speed so that the loading time doesn’t take more than 3 seconds.
How do you decide to read an article in a newspaper, website, etc? You make your decision to read it or not based on its headline, don’t you? The same logic applies to your landing pages. If the headlines are great, so will be your conversions. So choose your headline carefully.
Present better social proof
When you shop for something online, you want to be sure it is something worth spending, don’t you? You check for the reviews of that product so that you can make an informed decision. Similarly, your users will also like to see the reviews of the products and services which you have to offer. So make use of testimonial videos, Google reviews, different kinds of ratings to increase the credibility of your product. Better credibility leads to better conversions.
Two step forms and progress bars
Your forms need to be designed in such a way that it doesn’t look too long or overwhelming. Make sure there is a progress bar that indicates the progress on the lead filling process which. This will keep your users informed and will lead to better conversion. If you’re having a direct form embedded, keep it short and collect only the information which is of high importance to you.
Write content for skimmers
People usually don’t go through every word and line that is mentioned on the landing page. So use proper highlighting, bolding, etc to provide value to the skimmers who don’t read all.
Don’t give out too much information about your products and services. Give only those bits to your users which will create curiosity in them and make them want to know more. Let people share information about them to get to know about your products & services in detail.
In some landing pages, you may have seen that when you move your cursor towards the closing tab or back button, you’ll immediately see a pop-up, enticing you with a lead magnet and asking you to share lead. Include this simple pop-up tactic on your page and increases your lead count by a large margin.
For a successful deal to close it takes a minimum of three face-to-face sittings. How can we expect people to buy in just the first meeting? It’s highly impossible, right? Hence, it is important to make sure that you engage repeatedly with your potential customers till they become your current customers. To do so, you need to have the right marketing integrations in place. Most commonly used integrations are Google analytics, Google tag manager, Facebook pixel, Google ads tags, hot jar etc. This will enable remarketing, analyzing, and revision of learning pages.
Make sure to have these 9 basic magic tips in place for your landing pages and see your conversation rate sky-rocket. These tips will also help to test your landing pages for better performance. Apart from these tips, to create the best of landing pages and to implement them in the right way, a certain amount of technical skills and marketing expertise is needed. If you think you can benefit from expert marketing solutions, please reach out to us at [email protected] or give us a call at +91 99864 60086