Big Win: Health Brand's Organic Traffic Jumps 417% in just 6 Months
Introduction
Ayu Health is a trusted healthcare brand with 140+ high-quality hospitals across India. Ayu Health makes top-notch healthcare accessible, focusing on innovation, quality, and affordability. Currently present in Bangalore , Jaipur , Delhi (NCR), Chandigarh and Hyderabad.
Challenge
- Insufficient organic traffic:
The website is not attracting enough natural and relevant visitors from search engines.
Blog Page : Ayu Health Blog - Technical issues in the website:
There are underlying technical problems that are impacting the website’s performance and hindering search engine crawlers. - Less backlinks:
The website lacks sufficient quality backlinks from reputable sources, affecting its authority and ranking potential.
Alter Solutions
- URL structure change: Optimizing our URLs improves search engine visibility and user navigation.
- Technical optimization: Enhancing website performance through various technical improvements.
- Increased number of blogs: Publishing more blogs to attract and engage visitors consistently.
- Multilingual blogs: Creating content in multiple languages like hindi to reach a broader audience.
- Optimized blogs with images and interlinking.
- Backlinks: with relevant backlinks we enhanced the credibility and authority of our website.
The Impact
417% increase in organic traffic in just 6 months
We got 318k clicks and 17.6M impressions to our website in 6 months
292 and counting referring pages to the domain
Website traffic overview for the last 6 months
Result
Organic Search Traffic Growth:
- From June 1 to November 30, 2022, the blog received 34,308 users and 40,559 sessions.
- From December 1, 2022, to May 31, 2023, the blog experienced significant growth, with 177,585 users and 201,503 sessions.
- Percentage change in the last 6 months:Users : 417.62%, Sessions : 396.81%.