A Celebration of Strength & Grace
The Story Behind the Campaign
GL Acharya has been a trusted name in jewellery since 1957, known for its purity and innovative designs. But this time, we wanted to celebrate something even more precious—the incredible women who inspire us everyday.
The Idea
Women play countless roles—caregivers, professionals, leaders, and changemakers. Yet, their contributions often go unnoticed. Our campaign, #GLWomenOfGold, set out to change that. We wanted to honor the strength, resilience, and grace of real women and share their inspiring stories with the world.
How We Did It
From February 28 to March 8, we shared 10 inspiring stories across Instagram and Facebook. Each woman was featured in shades of purple (a symbol of empowerment) and adorned with GL Acharya’s elegant jewellery—a tribute to their inner and outer radiance.
The Impact
52K+ organic reach on Instagram | 100K+ on Facebook
54% increase in Facebook profile visits
1,000% boost in Instagram interactions
While UGC engagement was lower than expected, the overwhelming response to the campaign proved that stories of real women deserve to be told and celebrated.
Facebook - Reach
Instagram - Reach
Facebook - Profile Visits
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Accounts Reached
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Instagram
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Accounts Reached
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The UGC idea for the campaign using the Instagram Add Yours Template was used by over 50 people in 2 days.
What We Learned
This campaign reinforced the power of authentic storytelling and meaningful collaborations. Even with unexpected challenges, when you celebrate real people, the impact is undeniable.
To all the women who inspire us every day—you are truly golden.