How We Took MAK Prime Square Beyond Borders & Attracted High-Quality Leads
Client Overview
For over 30 years, MAK GROUP has been shaping skylines with premium residential and commercial spaces. Their latest venture, MAK PRIME SQUARE, is a landmark commercial hub in Mangalore, with units starting at ₹40 lakhs. Our mission? To connect the right investors and professionals to this prime opportunity through Meta ads.
Well, in other words, we had to bring this Prime project the Prime attention it deserved!
The Challenge:
Despite a prime location and top-tier amenities, MAK Prime Square faced hurdles in reaching the right buyers.
The primary challenges included:
- Less number of enquiries beyond local markets
- Attracting serious property buyers instead of casual enquiries
- Expanding the reach beyond Mangalore to international investors
Our Execution Strategy
We didn’t just run ads; we engineered a targeted blueprint to drive high-quality leads.
- Performance-Focused Meta Ads– Optimized campaigns for high-quality leads
- Dual-Market Targeting – Mapped high-net-worth investors in Mangalore and GCC countries (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE)
- Strategic Positioning – Highlighted their main USP i.e., location advantages, while also showcasing ROI potential and exclusivity to attract serious inquiries.
The Performance Metrics Speak for Themselves
Location of the Target Audience: MANGALORE
Duration: In the span of 7 months
Lead Count: More than 280 leads
Cost Per Lead: Rs. 291.80
Impressions: 1,191,288
Location of the Target Audience: GCC (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the UAE)
Duration: In the span of 7 months
Lead Count: More than 170 leads
Cost Per Lead: Rs. 647.82
Impressions: 5,16,980
Our Best Performing Creatives
Our Final Takeaway
By leveraging hyper-refined targeting, compelling messaging, and performance-driven ad strategies, we successfully positioned MAK Prime Square as a premier commercial investment in both local and international markets. Hence, we proved that when the right audience meets the right strategy, results follow.