Pabbas ideal cafe
Ideal ice cream currently has multiple outlets in Mangalore under Pabba’s Ice Cream Parlour and Pabba’s Ideal Cafe and stands as a popular ice cream and cafe for people of all ages.
We wanted to showcase that young love with the 3 stages of a Mangalore love story – bike rides, romancing at the beach and of course a cute date at Pabbas! We wanted to celebrate and cherish seemingly ordinary moments like a nostalgic trip down memory lane. Something any millennial or 90’s kid would relate to!
This project went on to prove how understanding your TG and turning their experiences and conversations into content is the best way to create impact.
WATCH and let us know what you think!
Google partner agency