Smart Advertising: How We Helped Reimagine Drive High-Quality Leads Despite Limitations
The Client:
Reimagine is a Bangalore-based Apple service center specializing in repairs, rentals, and refurbished Apple products. They provide solutions for MacBooks, iPhones, iPads, and Apple Watches, catering to both individuals and businesses. Their services include certified refurbished devices, same-day repairs (where available), and corporate support. With a focus on quality and reliability, they aim to offer cost-effective solutions for Apple users.
The Challenge:
Reimagine faced significant challenges in gaining brand awareness, as many potential customers were unaware of their services and instead chose competitor stores for Apple repairs. Additionally, since Apple products are considered premium, establishing trust was crucial to convincing customers that Reimagine was the best choice for high-quality Apple repairs. Overcoming these hurdles required strategic efforts to enhance visibility and build credibility in the market, ensuring that customers recognized them as a trusted and reliable Apple service provider.
The Execution:
We discovered that using Apple-related keywords in our ad copies initially faced restrictions from Google, in other terms google did not allow us to run ads for apple repairs-related keywords. As a result, when we used generic keywords, we attracted inquiries from Android users, which was not our target audience. Through in-depth research and strategic experimentation, we identified workarounds that allowed us to run ads effectively, reaching the right audience without violating platform policies. This approach significantly improved lead quality and helped generate a high volume of potential customers interested in Apple repairs.
Results:
Our optimized strategy struck the perfect balance—delivering a higher volume of leads while maintaining quality.
- Spent: ₹2,16,295
- Impressions: 3,26,744
- Clicks: 6,590
- CPC: ₹32.82
- Leads: 679
- CPL: ₹318.54
The Conclusion:
By overcoming advertising restrictions and refining our targeting strategy, we successfully positioned Reimagine as a trusted Apple repair service in bangalore. Through in-depth research and innovative ad techniques, we reached the right audience, significantly increasing brand awareness and generating high-quality leads. By building credibility and increasing visibility, we ensured that more Apple users could confidently choose Reimagine for their repair needs.