How We Stitched Together a Lead Generation Strategy for India’s Biggest Garment Fair
Client Overview:
Saraogi Super Sales (SSS) stands as one of India’s premier B2B marketplaces for garment sourcing. With 16 years of industry experience, SSS connects buyers and suppliers across the globe with India’s vast textile resources. As pioneers in the readymade garment, saree, and apparel sourcing space, they’ve built their reputation on transparency, reliable business ethics, exceptional hospitality, and financial strength.
Their impressive network spans 15 branches nationwide with 300 dedicated professionals serving over 4,000 loyal customers as of 2023.
Our Target? A Two-Month Sprint to Fill a Two-Day Fair
SSS approached us with a time-sensitive opportunity: maximize registrations from across 9 states for their upcoming garment fair, scheduled for August 6-7, 2024. With only two months to build momentum, we needed to create a strategy that would attract quality attendees from across a vast geographic area.
Our Tailored Approach: Stitching the Right Audience Together
We developed a two-pronged approach:
- Reconnecting with existing relationships: We created personalized messaging for SSS’s established customer base, highlighting the exclusive benefits of attending the fair.
- Weaving new connections: We identified and targeted potential new clients who showed specific interest in the clothing and apparel industry, particularly business owners of clothing shops.
How We Wove a Winning Strategy
We thoroughly targeted their desired audience by segmenting based on key factors—focusing on individuals interested in the clothing and apparel industry, particularly business owners and clothing shop owners. We then curated creatives that evoked urgency and excitement for the garment fair.
Moreover, our creative strategy focused on evoking both urgency and excitement. We developed compelling visuals and copy that highlighted the unique opportunities available only at this garment fair, emphasizing the limited-time nature of the event.
The Results? Beyond Expectations
SSS hoped for 300 registrations. Guess how many we delivered?
Expected Results: 300 leads
Actual Results: 1,727 leads
Key Metrics:
- Total Investment: ₹91,859.95
- Cost Per Lead: ₹53.91
- Impressions: 1,457,288
- Reach: 345,861
Creatives That Got Us the Results
How Passion and Precision Brought the Fair to Life
Our success stemmed from understanding the power of targeted precision. By crafting distinct messaging strategies for both existing and potential clients and speaking directly to the needs and interests of clothing shop owners and industry professionals, we created a sense of exclusivity and opportunity that drove registration numbers far beyond initial projections.
The result wasn’t just a successful campaign—it was a garment fair that brought together businesses from across 9 states, creating valuable connections and opportunities that continue to strengthen SSS’s position as an industry leader!