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How The Skin Clinic’s Pre-Wedding Campaign Attracted 118 High-Intent Leads

The Client:

Founded in 2018 in Mangalore, The Skin Clinic is committed to helping individuals achieve healthy, radiant skin through advanced dermatological solutions, prioritizing safety and personalized care.

The Challenge:

With wedding season around the corner, soon-to-be brides and grooms often face stress, breakouts, dull skin, and last-minute skincare concerns. Our goal? To reach engaged individuals looking for flawless, wedding-ready skin—and turn them into high-intent leads through a Meta ad campaign (Facebook & Instagram).

The Strategy:

Here’s how we made it happen:

Perfect Timing: We launched the campaign just before the wedding season to tap into the peak demand for pre-wedding skincare.

Engaging Video Format: We followed a proven social media structure—starting with a hook, presenting a problem, and ending with the perfect solution.

Custom Instant Forms: To ensure quality leads, we designed a specific lead form for pre-wedding treatments, attracting only serious inquiries.

Precise Targeting: We focused on men and women aged 20-35 actively preparing for their big day.

The Execution:

Video Ad Strategy:

  • The Hook: Followed a popular social media format by starting with a visual hook – a person turning towards the camera to grab attention within the first few seconds.
  • The Problem: It highlighted real pre-wedding skincare struggles: stress, dullness, and unexpected breakouts.
  • The Solution: The Skin Clinic’s expert treatments were introduced as the key to glowing, wedding-ready skin.
  • The CTA: A clear and compelling “Book a Consultation” prompt encouraged users to fill out the lead form.

Ad Placement & Optimization:

  • Optimized for mobile in a Reels format to maximize reach and engagement.

Results:

Total Leads: 118
Cost Per Lead (CPL): ₹211.21
High Engagement: The video format increased view-through rates and form submissions.
Quality Leads: The custom form helped filter out irrelevant inquiries, ensuring genuine, high-intent prospects.

Key Takeaways:

Timing is everything: Running the campaign before the wedding season created urgency and demand.
Content structure matters: A strong hook, relatable pain points, and clear CTA drove conversions.
Customized lead forms work: Filtering out low-intent users helped improve lead quality.

By aligning our strategy with seasonal demand and audience behavior, this campaign successfully generated high-quality leads, proving that the right message, at the right time, truly makes a difference.