Alter

Zari

Client

Zari

Year

2023

ETHIASPIRE Toddler Toothpaste is specially formulated for young children to combat Early Childhood Caries (ECC), also known as nursing caries or baby bottle tooth decay. With research showing that 24% of toddlers under 36 months and 57% of children aged 36–71 months suffer from ECC, ETHIASPIRE aims to protect milk teeth from pain, infection, and long-term dental issues—ensuring a healthy oral start from the very first smile.

Zari Couture, a women-centric fashion brand established in 2011, has emerged as a powerful storyteller through design. With a strong presence and a commitment to empowering women, the brand seamlessly blends cultural heritage with contemporary aesthetic sensibilities.

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