Emboldened by their commitment to constantly improve and innovate, Aruna Masalas promise pure and healthy ingredients following the strictest quality standards to ensure that the raw ingredients they use are sourced ethically and hygienically. They proudly serve customers in Karnataka, Maharashtra, Goa, and Kerala, as well as in the Middle East and Australia.
We came up with a series of three short videos, starting with a young budding culinary enthusiast who makes a dish that is just missing something. A mother’s love, affection, and probably a pinch of salt. Next, we break some stereotypes by showing a young man at the gym struggling with his exercise form, when a female trainer swoops in and gives him a hand and a quick word of advice, helping him reach his fitness goals. Finally, in the third video, an old man is trying to learn how to drive. He struggles at one point, and just then, his partner alongside lends her a hand, a gesture that showcases unrelenting support in trying to find the right way.
It took us less than three days to film the ads that encapsulated our efforts, our love, respect, and admiration for all the women in our society.
WATCH and let us know what you think!
Google partner agency