The Creative Idea
With these simple observations in mind, we decided to create a promo video that appealed to a younger audience while also highlighting the ‘cold’ in cold coffee!
Voila! Presenting to you a lip-smacking product promo exclusively for cold coffee lovers! We visually displayed the quality coffee beans used in its production, ice cubes that made an instant connection with the weather and slo-mo shots to show you exactly how creamy, rich and indulgent the coffee really is!
Google partner agency