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In an era with the highest levels of plastic waste generation our planet has seen, a conscious group of polymer technologists and environmental engineers banded together to give rise to Replastiko Pvt. Ltd.

Replastiko’s goal is to recover the most widely generated plastic wastes like Polypropylene (PP), Low-Density Polyethylene (LDPE), and High-Density Polyethylene (HDPE), and recycle them using patented technology at a state-of-the-art recycling facility. Moreover, they recycle them into useful products that can be used in a multitude of sectors.

Replastiko’s passionate contribution of expertise to advance the recycling industry has profound impacts on the planet, reducing the carbon footprint and conserving resources, and changing the future for good.


The major challenge here, as with a new brand without a rudimentary website, is to visualize a layout that is complementary, as well as compatible to the company’s vision and augments a clear brand identity.

The website also needed to have an optimized user interface, so visitors can navigate easily and access critical information about the process of recycling and its necessity. Aside from that, the website needed to be SEO and keyword optimized for it to rank higher, so more people can be aware about the need for recycling plastics and the work RePlastiko is doing.


Alter’s solution was set in motion in customary fashion with thorough discussions and brainstorming sessions with the client as well as among in-house creatives. This was essential because building a website from scratch is aided with questions about brand voice, tone and identity, which needed to be set in stone beforehand.

With a modern wireframe, minimalistic layout, and exemplary content, Alter left no stone unturned. Optimized for higher search engine ranking, strategically placed call-to-actions, and a stylistically efficient interface, RePlastiko’s website was ready to be unveiled to the world.